Events

Football
Events

The Saudi Super Cup is heading to the United Arab Emirates as part of a sponsorship deal between the Saudi Arabian Football Federation (SAFF) and the Department of Culture and Tourism (DCT) - Abu Dhabi.
Equestrian
Events

Experienced commercial sports and entertainment executive Gus Henderson has been appointed chief revenue officer at Global Champions, the rights-holder to equestrian sport’s Longines Global Champions T…
Cycling
Events

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
Sailing
Events

French IT services and consulting company, Capgemini, has signed on as the sixth global partner for the 37th America’s Cup in a deal that continues the sailing event’s new sponsorship strategy.
Boxing
Events

Boris van der Vorst, a prominent opponent of International Boxing Association (IBA) president Umar Kremlev, has been elected as the inaugural president of World Boxing, with the new organisation also detailing an events plan and signing its first sponsor.
Cycling
Events

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Mass Participation
Events

UK sports marketing group LimeLight Sports Ltd has entered into administration after more than 30 years of trading
Golf
Events

Commercial property insurer FM Global has made its first foray into major sports sponsorship as title sponsor of a new LPGA tournament to be hosted at the TPC Boston course
Cycling
Events

French financial services LCL has agreed a five-year extension to its historic connection with the emblem of the Tour de France, the cycling Grand Tour’s iconic yellow jersey.
Multi-sport
Events

Moves to centralise the Olympics qualification process have been advanced with the dual hosting appointment of Budapest and Shanghai, as the International Olympic Committee continues its push to better…
Multiple Sports
Events

London’s Excel arena has announced a new long-term strategy to identify new sponsorship opportunities and unlock value beyond the venue’s core events business.
Rugby Union
Events

Environmental group Greenpeace has condemned TotalEnergies’ sponsorship of the upcoming Rugby World Cup in France with the release of an animated video that depicts oil flooding the pitch at the Stade de France, the venue for the opening match of the tournament on September 8.
Golf
Events

Sponsorship revenue for the Ryder Cup has risen by 153 per cent during the current cycle after the additions made to the premium Worldwide Partner tier, SportBusiness understands
Multi-sport
Events

Caisse des Dépôts, a French public sector financial institution, and Arena Group, which provides temporary structures and associated services for events and commercial use around the world, have signed u…
Rugby Sevens
Events

World Rugby has announced the rebranding of its World Rugby Sevens Series to the HSBC SVNS, with the financial services group extending as main sponsor as the governing body seeks to transform the series…
Football
Events

Patrice Motsepe, president of the Confederation of African Football (CAF), has revealed that the organisation’s new Super League club competition will adopt a different name to avoid negative connotations w…
Cycling
Events

The International Cycling Union (UCI) has announced that the Vélodrome National de Saint-Quentin-en-Yvelines near Paris will host the third round of this year’s Track Champions League, with French bank an…
Multi-sport
Events

The Paris 2024 Organising Committee for the Olympic and Paralympic Games (COJOP) has signed Air Liquide as its latest official supporter, while organisers have reportedly decided against applying for an…