Esports
NASCAR adds global esports sponsor Gen.G
NASCAR has announced a deal with global esports organisation Gen.G as the motorsport continues to plant its flag in different emerging industries
Bayer Leverkusen signs Strikerz Inc. as gaming sponsor
German football club Bayer 04 Leverkusen has announced a new sponsorship deal with online gaming brand Strikerz Inc.
Strikerz Inc
DRL extends run of dealmaking with Nacon pact
Drone racing property partners with French gaming products maker
Round-Up: Tokyo test events in May, NRL to request vaccine priority, Osaka signs with Workday, and more
Tokyo Olympics news: Test events for marathon and track and field competitions will take place in Japan in May; The WHO is providing risk management advice to the IOC regarding the Tokyo Olympics, and …
Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Round-Up: Suning in talks over Inter stake, Adidas launches CNY kits, Thai Open ‘safe to proceed’, and more
Chinese conglomerate Suning is looking to sell a stake of up to 40 per cent in its Italian Serie A football club Inter Milan, and is in talks with UK-based private equity firm BC Partners - Reuters/CNA
Adi
NFL grows gaming presence with extended Epic Games partnership
The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…
Round-Up: Olympics athletes won’t be forced vaccinate, CFA to reduce salary cap, Nielsen Sports to return in Singapore, and more
Athletes will not be forced to get Covid-19 vaccinations ahead of next year's Olympics, but they should do so as a "demonstration of solidarity" with the Japanese people, IOC president Thomas Bach said…
Round-Up: CBA ‘may split with Infront’, Bach says Takahashi payments did not break rules, and more
There are reports that the Chinese Basketball Association is considering using a break clause to bring an early end to its commercial rights deal with the Infront China agency
Round-Up: Lanka Premier League pushed back, State of Origin TV flop, China’s colossal esports market, and more
The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Sportfive named exclusive commercial rights partner to Team SMG
Esports organisation Team SMG has appointed Sportfive as its exclusive sponsorship agency
Round-Up: AFC CL challenges, NZC confirms home tours, Guangxi Zhuang aims for $15bn sports sector, and more
Clubs in the AFC Champions League East Zone are facing logistical hurdles to complete their matches in the competition, including clashes with domestic leagues, pressure from domestic broadcasters and…
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Round-Up: IPL loses sponsor, Golf Australia and FFA appointments, CBA takes player image rights, and more
Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
Round-Up: Chinese sponsors exit English football deals, Seoul shuts out fans again, Uighur group calls for Beijing 2022 rethink, and more
Chinese company LD Sports is to walk away from its £7.5m ($9.8m/€8.3m
Round-Up: KBO opens to more fans, RA sets Super Rugby deadline, US Open withdrawals, and more
The Korean KBO basketball league yesterday increased the number of fans allowed into games from 10 per cent of stadium capacity to 25 per cent - Naver
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC