Business
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
Sports unions partner with RedBird Capital in new venture
Players unions of NFL, MLB make unprecedented commercial union with private equity firm
Nascar president claims TV ratings rise, teases new sponsors
Nascar president Steve Phelps has hailed the positive direction of the US stock car racing series, claiming that TV viewership is up four percent this year on domestic broadcast partners NBC and Fox.
Zala Springs Golf Resort engages IMG
The IMG agency has been appointed to provide management, marketing and communications consultancy services at the Zala Springs Golf Resort in Hungary as the venue looks to establish itself as one of Europe’s b…
Study: 4.6-per-cent media-rights growth to drive North American sports market
Professional services group PwC has released its annual Sports Outlook report, which forecasts that the North American sports market will grow at a compound annual rate of 3.2 per cent, from $71.1bn (€64.2
Lagardère to contest CAF cancellation of $1bn rights deal
Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters
Morey’s rogue tweet ‘could cost Rockets $25m’ in lost sponsorship revenue
Houston Rockets General Manager Daryl Morey's controversial Twitter post supporting Hong Kong’s pro-democracy protesters could cost the National Basketball Association team around $25m in sponsorship lo…
Rabbatts and media-rights consultant Kogan launch Women’s Sports Group
Dame Heather Rabbatts, chair of strategic communications agency Vero Communications, and media-rights consultant David Kogan OBE have launched the Women’s Sports Group, a new venture designed to create o…
PPG extends entitlement as NHL’s exclusive paint partner
New term calls for use of thermochromic coatings on official NHL game pucks
Team Marketing’s Wilson to lead Pitch Partnerships
The Pitch Marketing Group agency has appointed Luke Wilson, formerly of Team Marketing, as head of partnerships to lead its sponsorship consultancy and activation business, Pitch Partnerships
Nike drops Antonio Brown as an endorser
Move by sports footwear and apparel giant is latest chapter in ongoing saga around the troubled NFL wide receiver
OVG forms International Venue Alliance, commences Silverstone naming rights search
US venue development, advisory and investment company Oak View Group has launched a global venue collective and will seek out a naming rights partner for British motorsport circuit Silverstone, which has…