Vodafone
‘Invisible’ brand Vodafone looks to rugby for cut through
Brand director Maria Koutsoudakis explains how Vodafone UK's initial foray into rugby has expanded into multiple deals.
Vodafone folds additional women’s national team rights into IRFU renewal
Vodafone has folded additional women’s national team rights into its sponsorship deal with the Irish Rugby Football Union, as the pact continues to help it to build brand affinity and awareness in the highly competitive Irish telecoms sector.
Vodafone pays reduced rate with WRU to expand UK rugby presence
The Welsh Rugby Union (WRU) has expanded its relationship with telecoms giant Vodafone to include men’s front-of-shirt sponsorship rights, albeit at a reduced rate compared to its previous deal.
Vodafone doubles up Six Nations exposure with Wales shirt deal
Vodafone has secured the front-of-shirt and back-of-short sponsorship rights to the Welsh men’s national rugby union team to add to its existing investment in the top tier of the sport through a shirt d…
Unite The Pride – Vodafone & British & Irish Lions
Agency Fuse conceived, developed and executed an integrated digital-first activation programme leveraging Vodafone’s main sponsorship of the 2021 British & Irish Lions.
Vodafone extends long-running support of Beşiktaş’ women’s team
Telecommunications group Vodafone has extended its sponsorship of the women’s team of Turkish club Beşiktaş.
WRU lands Vodafone as principal sponsor of women’s team
The Welsh Rugby Union has signed a sponsorship deal with UK telecoms company Vodafone, with the wide-ranging agreement to focus on growing the game for women and girls
Vodafone renews naming rights to NRL Warriors, signs Robinson as RLWC ambassador
Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Rugby League World Cup secures Vodafone sponsorship
The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Vodafone to the tournament’s sponsorship portfolio.
Vodafone Business to drive technology innovation for Extreme E
Off-road electric racing series Extreme E has agreed a new deal with the business arm of UK telecommunications company Vodafone
NZ Warriors allowed to extend Vodafone deal; NRL attracts record audience on Foxtel
The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Team of Us: Everyone In – Vodafone & the IRFU
Launched ahead of Ireland’s 2019 Guinness Six Nations defence and running through to the autumn Rugby World Cup in Japan, the multi-phase ‘Everyone In’ campaign was the latest iteration of Vodafone’s Ireland’s long running ‘Team of Us’ Irish rugby activation.
Ireland’s Ball – Vodafone & the IRFU
In the lead-up to the 2019 Rugby World Cup, the IRFU’s principal partner activated via a unique rugby ball that linked the fans at home to the players in Japan.
Vodafone signs new four-year deal with IRFU
Telecommunications Vodafone has renewed its main sponsorship deal with the Irish Rugby Football Union (IRFU), the governing body of rugby union in Ireland
Vodafone backs Wasps Ladies
Telco Vodafone has extended its support of Wasps by sponsoring the Premiership rugby club’s women’s team.
Vodafone connects with Albanian FA
The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone.
The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team
Vodafone and Orange sell LaLiga bar and club rights to Mediapro
The Mediapro agency has acquired the broadcasting rights in public establishments of Spain’s top-tier LaLiga from telcos Vodafone and Orange in the 2018-19 season, adding to the same set of rights it w…
ESL signs international deal with Vodafone
Esports organisation ESL has agreed a new international partnership with telco Vodafone.