US Soccer
New York Life adds MLB, US Soccer to sponsor portfolio
Insurance company New York Life has bolstered its sports sponsorship portfolio through deals with Major League Baseball and US Soccer.
US Soccer, Ticketmaster ink multi-year deal
US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
US Soccer renews archive, licensing deal with Veritone
US-based artificial intelligence software and services company Veritone has signed a multi-year extension with US Soccer, continuing its role as the archive of record and licensing partner for the federation's…
AT&T extends long-running US Soccer sponsorship
US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation
US Soccer launches annual sponsored ‘Clásico’ for men’s national team
US Soccer has announced plans for the Allstate Continental Clásico, a new one-off match that will take place annually between the US men’s national team and a 'top-tier' opponent from North, Central or…
US Soccer lands multiyear Volkswagen extension
The United States Soccer Federation has secured a multiyear partnership extension with automotive giant Volkswagen, which will continue as the presenting partner of the governing body's men’s and women’s nat…
US Soccer, Anheuser-Busch seal multiyear extension
The United States Soccer Federation has secured a multiyear extension to its long-running partnership with brewing giant Anheuser-Busch InBev, which dates back to 1987
US Soccer and Allstate sign multiyear sponsorship extension
The United States Soccer Federation has announced a multiyear sponsorship extension with insurance company Allstate
US Soccer, Truly Hard Seltzer strike multiyear deal
The United States Soccer Federation has brought in Truly Hard Seltzer as its first official hard seltzer in a multiyear agreement
US Soccer, Deloitte secure multi-year sponsorship extension
The United States Soccer Federation has secured a multi-year sponsorship renewal with multinational professional services company Deloitte
US Soccer extends its long-running partnership with Nike
Renewal continues commercial relationship dating to 1995
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
Hyperice adds US Soccer to expansive sponsorship portfolio
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear, multi-property partnership with the United States Soccer Federation
BioSteel secures multiyear partnership with US Soccer
The United States Soccer Federation has announced a multiyear sponsorship deal with sports drink company BioSteel.
US Soccer signs multi-year deal with GoGo squeeZ
The United States Soccer Federation has named squeezable snack pouch brand GoGo squeeZ as its official fruit snack in a multi-year agreement
US Soccer signs multi-year partnership with Chipotle
The United States Soccer Federation has signed a multi-year partnership with restaurant chain Chipotle Mexican Grill, which will be designated the official Mexican restaurant of the men's and women's national…
Procter & Gamble offers financial support to USWNT in equal pay battle
Procter & Gamble has become the first Official Partner of the United States Soccer Federation to offer public and financial support to the US women's team in their gender discrimination battle with the…
Allstate begins US Soccer partnership by sponsoring USWNT Victory Tour
The United States Soccer Federation has announced a multiyear relationship with Illinois-based insurance firm Allstate, which is headlined by a presenting sponsorship of the US women's national team's…