Uefa hopes to make around 25 per cent more sponsorship revenue from its Champions League deals in the next cycle, 2015-16 to 2017-18, and also aims to increase Europa League sponsorship income, thanks to several new features in its sales strategy.
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Uefa said this week that its full centralisation of all the rights to the perimeter advertising around its Europa League games was a “win-win situation” for the governing body and for the competing clubs.
The Team Marketing agency is inviting bids across two or five seasons for the Uefa Champions League global sponsorship package made available after the termination of a deal with Russian state-owned energy…
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Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
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