Team USA

US eyewear brand Oakley has been named the official eyewear of Team USA and LA28 Olympic and Paralympic Games

US Speedskating and USA Bobsled/Skeleton have announced multi-year extensions with their long-standing apparel partner Under Armour

In December 2020, P&G leveraged its multiple Olympic-related partnerships for a TikTok campaign that celebrated individual acts of love recognising how Tokyo 2020 was different from all previous Games.

Car manufacturer Toyota has extended its partnership with the United States Olympic & Paralympic Committee (USOPC) to create a $5m fund in stipend and sponsorship opportunities to support Team USA athletes…

Comcast has expanded its Olympic commitment by extending its sponsorship deal with Team USA through 2028 and has secured a founding partnership with the Los Angeles 2028 Olympic and Paralympic Games

LA 2028 has named US marketing agency Legends as its new sponsorship partner