Olympique Lyonnais
Embattled Lyon renews with long-term partner Adidas to 2029
Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
Ideal Pneu takes shirt sponsor status at Olympique Lyonnais Féminin
Ideal Pneu, a chain of retail outlets specialising in vehicle tyres, has extended and upgraded its sponsorship deal with French Division 1 Féminine football club Olympique Lyonnais.
Lyon renews long-term association with Sportfive
French Ligue 1 club Olympique Lyonnais has renewed its agreement with the Sportfive agency
Sportfive brokers Naf Naf back-of-shirt deal for Lyon women’s team
French football club Olympique Lyonnais has signed up clothing brand Naf Naf as the new back-of-shirt sponsor for its highly successful women’s team.
Sportfive brokers deals for Lille, Reims and Lyon ahead of new season
The Sportfive agency has brokered sponsorship deals with a trio of French Ligue 1 clubs ahead of the new season which kicks off this weekend
Lyon secures Groupama stadium naming rights extension
French club Olympique Lyonnais has signed an extension to its stadium naming rights contract with insurance company Groupama
Lyon extends association with EA Sports in Sportfive-brokered deal
French Ligue 1 club Olympique Lyonnais has signed a renewal of its contract with video game developer EA Sports in a deal brokered by the Sportfive agency
Sportfive brokers Lyon-OOGarden and McDonald’s deals, PSG signs supplier agreement
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Bordeaux signs Bistro Régent extension amid ongoing uncertainty
French Ligue 1 club Girondins de Bordeaux has signed an extension to its sponsorship contract with restaurant chain Bistro Régent.
MG Motor France acquires sleeve rights at Lyon in Sportfive-brokered deal
MG Motor France has signed a three-year shirt sleeve deal with French Ligue 1 club Olympique Lyonnais in a deal brokered by the Sportfive agency
AliExpress signs up as Lyon sleeve sponsor
E-commerce brand AliExpress has taken up the shirt sleeve rights at French Ligue 1 club Olympique Lyonnais for the rest of the 2020-21 season
Digital pop culture platform Konbini sponsors Lyon in short-term deal
French digital pop culture website Konbini has become the media partner of French Ligue 1 club Olympique Lyonnais until the end of the 2020-21 season
Groupama finally commits to Lyon stadium naming rights renewal
Insurance brand Groupama Rhône-Alpes Auvergne will continue in its role as sponsor of the Groupama Stadium, the home of French Ligue 1 club Olympique Lyonnais, for the next two years.
Groupama extends at Auxerre, talks ongoing with Lyon on stadium naming rights
The French mutual insurance company Groupama has extended and expanded its sponsorship of French Ligue 2 club AJ Auxerre for the next five years
Branding still key to Veolia in Lyon’s green revolution
Branding will continue to play a major role in French utility company Veolia’s sponsorship of Ligue 1 club Olympique de Lyonnais, despite its new designation as ‘Environmental Partner’ from 2020-21 to 20…
Lyon and Groupama remain engaged over naming rights renewal
Ligue 1 club Olympique Lyonnais is still locked in negotiations over a potential stadium naming rights renewal with insurance group Groupama
Veolia adds environmental and women’s team strategy to Lyon deal
Utility company Veolia has become the official ‘Environmental Partner’ of French Ligue 1 club Olympique Lyonnais and the sleeve sponsor of the club’s title-winning women’s team.
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Olympique Lyonnais reviews sponsorship goals in wake of Covid-19
French Ligue 1 football club Olympique Lyonnais has downgraded its objective of achieving between €43m ($46.5m) and €46m in sponsorship income next season because of the Covid-19 pandemic.