Ideal Pneu takes shirt sponsor status at Olympique Lyonnais Féminin

Olympique Lyonnais takes on Juventus in the Uefa Women's Champions League on October 27, 2022 (by Jonathan Moscrop/Getty Images)

Ideal Pneu, a chain of retail outlets specialising in vehicle tyres, has extended and upgraded its sponsorship deal with French Division 1 Féminine football club Olympique Lyonnais.

Lyon initially struck a three-year deal with Ideal Pneu that was due to run from 2021-22 to 2023-24.

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