NFL (National Football League)

NFL American football franchise the Minnesota Vikings has signed its second major commercial partnership this week, with the addition of agribusiness and food company Land O’Lakes as the third founding partner for its new U.S. Bank Stadium.

Supermarket chain Hy-Vee has signed up as the second founding partner for U.S. Bank Stadium, the future home of NFL American football franchise Minnesota Vikings.

The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.

Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.

American Airlines has renewed its partnership with NFL American football franchise the Philadelphia Eagles.

New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.

NFL American football franchise the Denver Broncos has secured a partnership with UCHealth, a division of the University of Colorado educational institute.

NFL American football teams New England Patriots, Denver Broncos and Kansas City Chiefs have agreed multi-year sponsorship deals with retirement services provider Empower Retirement.

NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.

Korean automotive manufacturer Hyundai has struck a deal to become a partner of the NFL American football league’s International Series.

US-based brewery MillerCoors has opted to extend its sponsorship deal with NFL American football franchise the Minnesota Vikings.

Hyundai has replaced rival car manufacturer General Motors as an official sponsor of American football’s NFL.

Car manufacturer Nissan has been unveiled as the new naming rights partner of the home of NFL American football franchise the Tennessee Titans.

US Bank has signed up as the stadium naming rights partner of the new home of the Minnesota Vikings NFL American football franchise.

The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.

US fantasy sports games company FanDuel has secured a major presence in American football by signing multi-year sponsorship agreements with 15 NFL teams.