The National Football League has entered into a multiyear sponsorship agreement with Postmates, which has become the first official on-demand food delivery partner of the league.
As part of the deal, Postmates will become an official sponsor of NFL premier events including the Super Bowl, Pro Bowl, and Draft, among others. Terms were not disclosed.
Ahead of the league's 2020 season opener on September 10 between the Kansas City Chiefs and the Houston Texans, Postmates has teamed up with Chiefs quarterback Patrick Mahomes’ foundation 15 and the Mahomies, who will be delivering meals to frontline healthcare workers at the Ben Taub Hospital in Houston, Texas.
Meanwhile, Texans quarterback Deshaun Watson will also be using Postmates to deliver meals to frontline workers at Truman Medical Center Hospital Hill in Kansas City.
“Fans will be watching NFL football this season from their couch more than ever before, so teaming up with Postmates as the first official on-demand food delivery partner of the NFL was a perfect combination,” said Nana-Yaw Asamoah, the NFL's vice president of business development. “We’re excited for Postmates to deliver gameday food favorites and special surprises to our fans’ doorsteps throughout the year.”
Throughout the season, Postmates will rolling out unique promotions, integrations, and content.