National Collegiate Athletic Association (NCAA)
Road 2 Final Four – Nissan and the NCAA March Madness
As an official partner of the NCAA’s March Madness men’s and women’s basketball tournaments, Nissan’s 2022 campaign was deployed across various channels, including TV commercials and online and onsite …
Bold new era begins for US college sports with NIL rule change
Student-athletes now able to commercialize their rights without forfeiting eligibility
NCAA women’s basketball tournament could be finally given ‘March Madness’ branding
The National Collegiate Athletic Association has announced that its Division I women's basketball tournament could be finally given "March Madness" branding as means to better promote the competition …
EA Sports set to revive college football game franchise
Planned reboot of popular video game series arrives with a host of thorny unanswered licensing and development questions
NCAA poised to delay landmark vote on athlete compensation rules
The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time
Panini extends trading card deal with CLC
Renewal continues agreement initially struck in 2015
Florida governor signs bill to allow college athletes to sign endorsement deals
Florida Governor Ron DeSantis has cleared the way for college athletes in the state to earn money from endorsement deals from next summer
NCAA takes further step to allow student-athletes to profit but skepticism remains
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness
Federal lawmakers seek ways for college athletes to sign endorsement deals
Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021
NCAA Men’s Final Four Sponsorship – Coca-Cola & the National Collegiate Athletic Association
Coca-Cola’s NCAA Final Four sponsorship laid the groundwork for the launch of Coca-Cola Orange Vanilla, spreading awareness of the product in host city Minneapolis and the wider US.
Nissan steps up NCAA partnership with basketball deal
The North American division of Japanese automotive manufacturer Nissan has expanded its partnership with the National Collegiate Athletic Association by becoming an official corporate partner of NCAA men’s b…
Coca-Cola provides assist as BodyArmor partners NCAA
US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola
Cherry drink brand extends ESPN Events college sports deal
Cherry juice products brand Cheribundi is extending its sponsorship with ESPN Events by adding seven College Football Bowl Games and six NCAA early-season college basketball events to its sponsorship roster…
NFL wants federal rules on sports betting, as team owners clear casinos for sponsorship
The NFL and NCAA have issued a joint statement calling for federal standards on sports betting
Nike seals Clemson Athletics renewal
US sportswear giant Nike has sealed a $58m (€50m) extension with Clemson Athletics, which represents the sports teams of Clemson University in South Carolina.
Bahamas Bowl sets first with new title sponsor
The Bahamas Bowl college American football game has signed a title sponsorship agreement with the Elk Grove Village municipality in Illinois
Pizza Hut renews NCAA partnership
Restaurant chain Pizza Hut has extended its partnership with the National Collegiate Athletic Association in the US
Libman signs up to sponsor March Madness
Household and high-power cleaning tools manufacturer the Libman Company has agreed a deal with the National Collegiate Athletic Association in the US to sponsor its upcoming ‘March Madness’ basketball tournaments.