Manchester United

‘United. Near and Far.’ was an integrated consumer experience campaign from Marriott Hotels and the Marriott Bonvoy loyalty programme that fused the worlds of travel and sports to engage the more than 13 million Manchester United fans in the US with British event and hospitality culture.

Wow Hydrate aims to use its sponsorship agreement with Manchester United to ‘elevate recognition’ among consumers and distributors and support its push into Mena and Europe, says managing director Queenie Porter.

UK-based sports and fitness drinks company Wow Hydrate has signed as a global sponsor of Premier League club Manchester United to build up its international profile

Premier League club Manchester United is in talks to expand its association with technology company Qualcomm to include front-of-shirt sponsorship rights

Manchester United has announced a multi-year, global sponsorship deal with 5G technology provider Qualcomm Technologies that will see the company advise the club on ways to improve the connectivity at…

In February 2022 blockchain platform Tezos activated around the announcement that it had penned a partnership as the new Manchester United FC Official Training Shirt Sponsor. Tezos used an integrated, digital-first campaign called ‘Welcome To the Future’ to drive awareness of the sponsorship, of the brand, its positioning and offerings.

Premier League club Manchester United has signed a wide-ranging sponsorship contract with DXC Technology

Premier League football club Manchester United has withdrawn the sponsorship rights of Russian airline Aeroflot

United shirt sponsor TeamViewer recognised some of the pandemic ‘Frontline Heroes’ through a digital-first contest delivering VIP days out at the December 2021 match v Arsenal.

Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos. The deal is thought to be worth £20m (€23.7m/$27.3m

English football club Liverpool has signed design and marketing specialist Vista as a sponsor

Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’. The ag

In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.

Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament

English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio

English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group

To kick-off its new Manchester United partnership in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign.

Premier League football club Manchester United has added Clarity Travel’s consumer travel provider Sportsbreaks.com to its sponsorship portfolio.