Manchester United

Football

‘United. Near and Far.’ was an integrated consumer experience campaign from Marriott Hotels and the Marriott Bonvoy loyalty programme that fused the worlds of travel and sports to engage the more than 13 million Manchester United fans in the US with British event and hospitality culture.
Football

Wow Hydrate aims to use its sponsorship agreement with Manchester United to ‘elevate recognition’ among consumers and distributors and support its push into Mena and Europe, says managing director Queenie Porter.
Soccer

In February 2022 blockchain platform Tezos activated around the announcement that it had penned a partnership as the new Manchester United FC Official Training Shirt Sponsor. Tezos used an integrated, digital-first campaign called ‘Welcome To the Future’ to drive awareness of the sponsorship, of the brand, its positioning and offerings.
Football

Premier League football club Manchester United has withdrawn the sponsorship rights of Russian airline Aeroflot
Football
Software

United shirt sponsor TeamViewer recognised some of the pandemic ‘Frontline Heroes’ through a digital-first contest delivering VIP days out at the December 2021 match v Arsenal.
Football

Premier League club Manchester United has signed a multi-year training kit sponsorship with sustainable blockchain company Tezos. The deal is thought to be worth £20m (€23.7m/$27.3m
Football

English football club Liverpool has signed design and marketing specialist Vista as a sponsor
Football

Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’. The ag
Football
Confectionery

In September 2020, the Mondelez-owned chocolate business leveraged its MUFC rights to bring some of its employees to Old Trafford as the culmination of an internal staff reward programme.
Football

Apollo Tyres, the Indian tyre manufacturer and global partner of Manchester United, has teamed up with the Red Devils and video game publisher Konami to launch a Pro Evolution Soccer 2021 esports tournament
Football

English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
Football

English Premier League club Manchester United has signed a global sponsorship deal with the US-based producer of renewable fuels Renewable Energy Group
Football
Confectionery

To kick-off its new Manchester United partnership in February 2020, Mondelēz International brand Cadbury launched a second wave of its ongoing ‘Donate Your Words’ campaign.
Football

Premier League football club Manchester United has added Clarity Travel’s consumer travel provider Sportsbreaks.com to its sponsorship portfolio.
Football
Delivery Services

Running from September 2020 to April 2021, ‘A World United’ was a fan engagement and data capture activation based around a virtual stadium and a monthly prize draw for participating supporters and employees.
Football

Premier League giant Manchester United has added Chinese betting brand HTH (Hua Ti Hui) to its portfolio of sponsors
Football

The American owners of Premier League club Manchester United have signalled their intention to give fans a greater say in the club’s future in the wake of the aborted European Super League project.
Football

A Manchester United supporters’ group has threated to “boycott products and tarnish brands” of the club’s sponsors in an online protest against the Glazer family, which owns the club. In