Manchester United
Arnold says 10 brands targeted United shirt deal as TeamViewer stock slumps
Manchester United managing director Richard Arnold has revealed that 10 companies took part in final stage talks for the club’s main shirt rights that have been take up by German remote working software co…
TeamViewer to replace Chevrolet as Manchester United shirt sponsor
English Premier League football club Manchester United has today (Friday) announced global technology company TeamViewer as its new main shirt sponsor in a five-year deal that will begin with the 2021-22…
Manchester United revenues drop and debts mount, Chevrolet extends for six months
Manchester United has reported an overall drop in annual revenues of 18.8 per cent for the year to June 30, 2020, with worse set to come on the back of the Covid-19 pandemic
Melitta extends global deal at Manchester United as Laybuy joins roster
Premium coffee company Melitta Group has extended its global sponsorship of English Premier League club Manchester United from the 2020-21 season onwards
Heath, Press Manchester United jerseys outsell male counterparts
Sales of Tobin Heath and Christen Press jerseys at Manchester United outsold any of the club's male players for the first three days after the United States women's national team players joined the club.
Guinness World Records – MoPlay & Manchester United
Through late 2018 and early 2019, Manchester United’s global betting partner brought in several players to attempt two football skills world records.
Rewards Experiences – Marriott & Manchester United
Marriott signed as Manchester United’s first official hotel partner primarily to promote awareness of its new Marriott Bonvoy Rewards brand.
Arnold: Manchester United ‘bullish’ about unexplored sponsorship categories
Manchester United’s ability to define new sponsorship categories has left the club feeling “bullish” about the prospects for its sponsorship business, according to group managing director Richard Arnol…
Mondelēz signs multi-year Manchester United sponsorship
Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
East Bengal seeks sponsors for Man Utd friendly
Indian I-League team East Bengal is looking for sponsors to pay the appearance fee for Manchester United for a friendly that the English Premier League team has agreed to play later this year
Remington reaches out to Asia with multi-year United deal
US personal care brand Remington signed a multi-year global partnership with Manchester United after a two-year selection process.
Haier denies Manchester United shirt sponsorship report
Chinese consumer electronics company Haier has issued a statement refuting media reports about a potential £70m-per-season ($122.8m/€81.7m
Clarity Sports hopes to ‘rekindle’ Thomas Cook Sport partnerships
Clarity, the business travel company that has taken on almost the entire staff of the defunct Thomas Cook Sport, is keen to restore the latter’s sponsorships with leading sports properties in the UK.
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
#DHLUnitedDelivered – DHL & Manchester Utd
#DHLUnitedDelivered was a global campaign designed to highlight the official logistics partner’s core business proposition by delivering a ‘Man Utd experience’ to fans of the club worldwide.
United’s sponsorship revenue plateaus, on-pitch results hit sales
Premier League Manchester United’s sponsorship revenue plateaued in the year ended 30 June 2019, as the club continued to struggle with its on-pitch performance.
Manchester United to promote Malta in new sponsorship deal
Manchester United has signed a three-year sponsorship deal with the Government of Malta and the Malta Tourism Authority that will promote the island nation to the English Premier League club’s global f…
Maui Jim, Yabo Sports reflect poles in United’s global partner strategy
Manchester United’s multi-year licensing and global partnership deal with Hawaiian sunglass brand Maui Jim reflects a new pricing and acquisition strategy for the club’s global partnerships.