Major League Soccer (MLS)

Major League Soccer’s Philadelphia Union has confirmed that US independent power producer Talen Energy has assumed the naming rights to its stadium.

Mobile phone manufacturer Alcatel OneTouch has agreed a multi-year partnership with Major League Soccer team Los Angeles Galaxy.

Automotive manufacturer Mercedes-Benz USA has sealed a deal to become the naming rights sponsor of a new stadium in Atlanta, US.

Southern New Hampshire University has secured a multi-year agreement with Major League Soccer that makes the educational institution the league’s exclusive education partner.

Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.

Florida-based housing developer Lennar Homes has secured a sponsorship deal with North American Major League Soccer club Orlando City.

Oxygen-enriched beverage brand O4 Water has entered into a partnership with US Major League Soccer team LA Galaxy.

The National Football League has long been the dominant sports organisation in North America and our research into the top five deals of the five major US leagues confirms its position at the top of the sponsorship tree.

Major League Soccer has signed its latest major sponsorship deal, with Coca-Cola replacing long-serving PepsiCo as the non-alcoholic beverage partner of the North American league and the U.S. Soccer organisation.

US insurance company Allstate is using college football as the main platform to communicate its key messages.

Spain-based insurance brand Mapfre this month signed a deal to become the stadium naming rights partner for Major League Soccer’s Columbus Crew.

North American football competition Major League Soccer has agreed multi-year partnerships with multi-national snack foods company Mondelez and the consumer division of Johnson & Johnson.

Major League Soccer team New York Red Bulls has secured a multi-year marketing partnership with Japanese heavy equipment manufacturer Yanmar.

Major League Soccer team Chicago Fire has announced a renewed multi-year partnership with global speciality steel distributor Magellan Corporation.

German automotive manufacturer Audi has signed a multi-year partnership with North America’s Major League Soccer.

MAPFRE Insurance has signed up as the naming rights partner of the home stadium of North American Major League Soccer franchise the Columbus Crew.