Major League Soccer (MLS)
Chicago Fire extends with Quaker Oats – report
Major League Soccer team Chicago Fire has renewed its shirt sponsorship deal with locally based food conglomerate Quaker Oats, according to the Chicago Sun Times newspaper.
Earthquakes drive away with founding partner for new stadium
Major League Soccer franchise the San Jose Earthquakes has signed a five-year founding partnership for its new stadium with the Bay Area BMW Centers automotive dealership chain.
AdvoCare on target with league-wide MLS partnership
Health and wellness company AdvoCare has signed a five-year deal to become the official sports nutrition partner of Major League Soccer.
Microsoft stays on-side with Seattle Sounders – report
Microsoft has signed a two-year extension to its shirt sponsorship deal with Major League Soccer team Seattle Sounders, according to GeekWire.com.
Portland Timbers bank on Simple deal
All-electronic consumer banking service Simple has reached a multi-year agreement to serve as the official online banking partner of Major League Soccer franchise the Portland Timbers.
Avaya strikes naming rights deal for Earthquakes MLS stadium
Communications technology company Avaya has struck a naming rights deal for the San Jose Earthquakes’ Major League Soccer stadium.
Heineken nets seven team partners in MLS drive
Dutch brewing company Heineken has expanded its involvement in Major League Soccer by announcing individual team partnerships with seven franchises from the North American football competition.
AB InBev’s exit from MLS lets in Heineken USA
Beer brewer AB InBev chose to focus elsewhere after the asking price for its Major League Soccer (MLS) deal increased in renewal talks.
Heineken replaces Budweiser as MLS beer partner
Dutch brewing company Heineken has agreed a long-term partnership with Major League Soccer (MLS) to become the North American football league’s official beer.
Sporting Kansas City seals shirt sponsor extension
Major League Soccer champion Sporting Kansas City has extended its shirt sponsorship deal with investment management company Ivy Funds through to the end of the 2022 season.
Ciao Telecom connects with Colorado Rapids in sponsorship first
Dallas-headquartered telecommunications company Ciao Telecom has agreed a deal through 2018 with Colorado Rapids to become the Major League Soccer team’s first front-of-jersey sponsor.
Etihad Airways signs MLS deal
Abu Dhabi-based airline Etihad Airways has agreed a multi-year partnership with Major League Soccer, the top division of football in North America.
MLS refreshes sponsorship roster with Capri Sun and Kraft
Major League Soccer has announced a multi-year sponsorship deal with juice drink brand Capri Sun and US food conglomerate Kraft Foods.
MLS scores Chipotle partnership
Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.
D.C. United brings in Leidos as new shirt sponsor
US security, health and engineering solutions company Leidos has become the new main shirt sponsor of Major League Soccer team D.C. United.
Providence nets Portland Timbers stadium naming rights
Major League Soccer team Portland Timbers has agreed a multi-year community partnership with Providence Health & Services that awards the naming rights for its home stadium to the not-for-profit healthcare provider.
The power of not yet…
Matthew Glendinning, editor of Sports Sponsorship Insider, provides a round-up of articles found in the May issue of our monthly newsletter.
Multicultural MLS fan-base leads to AT&T renewal
Telecommunications company AT&T last month renewed its sponsorship of North American football’s Major League Soccer to tap into the league’s multicultural fan-base and its followers in the 18-34 age group.