Major League Soccer (MLS)
MLS, Continental Tire extend long-running partnership
Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010
Stadium in a Box #CheerFromHome – Heineken & MLS
For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.
Data Snapshot: Major League Soccer 2021
After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5
AT&T 5G unveiled as presenting sponsor of 2021 MLS All-Star Skills Challenge
The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
MLS brings in University of South Carolina as new official education partner
Major League Soccer has announced a multiyear partnership with the University of South Carolina, which has been designated an official education partner of MLS
MLS, Procter & Gamble strike multifaceted partnership
Major League Soccer has announced a multiyear, multifaceted partnership with American multinational consumer goods corporation Procter & Gamble ahead of its 26th season
St. Louis City SC names Purina founding partner, kit sponsor
Deal ties together pair of St. Louis-based, female-led entities
MLS, Kellogg’s agree to multiyear partnership extension
Major League Soccer and food manufacturing giant Kellogg’s have announced a multiyear partnership extension which designates portfolio brands Cheez-It and Pringles as the league’s official snacks, and E…
Vela, Hernandez head MLS top-selling jersey list
Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
MLS, JLab Audio seal multiyear partnership extension
Major League Soccer and JLab Audio have announced a multiyear partnership extension which designates the wireless audio company as the official audio and microphone partner of the league
Data Snapshot: Major League Soccer 2020
Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
MLS “excited” by response to virtual Adidas logo during MLS Is Back Tournament
Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
MLS exploring shorts, left-sleeve sponsorships
Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic
Goals Drive Progress – Audi & MLS
In July 2019, Audi’s American arm launched a new multi-year youth initiative within its MLS activation programme called ‘Goals Drive Progress’.
MLS signs Canadian sponsorship deal with Captain Morgan
Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multi-year partnership to become the official rum partner of MLS Canada.
MLS signs data-tracking deal with Second Spectrum
Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.
St. Louis MLS team in early talks with Anheuser-Busch about partnership
The Major League Soccer expansion team in St. Louis has engaged in preliminary conversations with local brewing giant Anheuser-Busch InBev about a possible partnership