Major League Soccer (MLS)
The National Women’s Soccer League (NWSL) has increased its number of sponsors from eight at the time of last year’s edition of this snapshot to 11 this year. It
Major League Soccer has secured a multiyear agreement with Chicago, Illinois-based financial technology company Avant, which has secured the license to create MLS-themed credit cards for 21 clubs
Major League Soccer (MLS) has added IHG Hotels & Resorts to its sponsorship portfolio
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
Major League Soccer's (MLS) March signing of DoorDash to its sponsorship portfolio was the result of long-term interest in the online food delivery category dating back to before the pandemic
Blockchain fan token platform signs another set of club-level deals
Major League Soccer has secured a multi-year partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program…
Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010
For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.
After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5m on an annual basis.
The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
Major League Soccer has announced a multiyear partnership with the University of South Carolina, which has been designated an official education partner of MLS
Major League Soccer has announced a multiyear, multifaceted partnership with American multinational consumer goods corporation Procter & Gamble ahead of its 26th season
Deal ties together pair of St. Louis-based, female-led entities
Major League Soccer and food manufacturing giant Kellogg’s have announced a multiyear partnership extension which designates portfolio brands Cheez-It and Pringles as the league’s official snacks, and E…
Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
Major League Soccer and JLab Audio have announced a multiyear partnership extension which designates the wireless audio company as the official audio and microphone partner of the league