Major League Soccer (MLS)
Data Snapshot: Major League Soccer 2020
Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
Goals Drive Progress – Audi & MLS
In July 2019, Audi’s American arm launched a new multi-year youth initiative within its MLS activation programme called ‘Goals Drive Progress’.
FREE | Sponsorship in Major League Soccer, 2019
In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Data Snapshot: MLS 2019
Central and club shirt deals in Major League Soccer.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
MLS expands Audi partnership with youth academy initiative
Major League Soccer has expanded its partnership with Audi of America by launching a new youth academy support programme called "Audi Goals Drive Progress
MLS signs multi-faceted partnership with Captain Morgan
Major League Soccer has announced that Captain Morgan will become the league’s official spiced rum and exclusive spirits partner through 2022.
MLS lifts restrictions on liquor, sports betting partnerships
Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies
MLS extends Home Depot partnership until 2022
Major League Soccer has extended its partnership with Atlanta-based home improvement retailer Home Depot through the 2022 season
LAFC tie up partnership with Porsche
MLS outfit LAFC has linked up with Porsche, naming the luxury brand the club’s official premium luxury automobile partner. The two-year partnership begins this season and will run through the 2020 season.
MGM makes fourth major US sports league play with MLS deal
MGM Resorts International has wrapped up its fourth US major league deal with a four-year partnership with Major League Soccer.
The deal is understood to be worth between $2m (€1.8
Minnesota United secures PepsiCo deal for Allianz Field
Minnesota United FC has continued its recent success in securing sponsors with the announcement of a partnership with PepsiCo
FC Cincinnati partners with SeatGeek
Major League Soccer club FC Cincinnati has named mobile ticket platform SeatGeek as the club's Official Ticket Reseller for the 2019 season
LAFC enters multi-year partnership with Chevron
LAFC has secured a multi-year partnership with energy company Chevron ahead of the kickoff of its second MLS season this coming weekend.
Minnesota United partners with Blue Cross Blue Shield of MN
Minnesota United FC will feature new sponsor Blue Cross and Blue Shield of Minnesota on its training kit jersey
FC Dallas extends MoneyGram Soccer Park deal
MLS club FC Dallas has extended its agreement to manage MoneyGram Soccer Park through a multiyear partnership
Major League Soccer sets date for shirt sleeve sponsorships
Major League Soccer has confirmed that its teams will be allowed to sell shirt sleeve sponsorships from 2020.
The 2.5-by-2