Major League Soccer (MLS)

Football

Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.
Football
Finance & Law

Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
Football
Sponsorship & Marketing

Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic
Football

In July 2019, Audi’s American arm launched a new multi-year youth initiative within its MLS activation programme called ‘Goals Drive Progress’.
Football
Sponsorship & Marketing

Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multi-year partnership to become the official rum partner of MLS Canada.
Football
Media

Major League Soccer has announced a multi-year partnership with technology company Second Spectrum to become the league’s first official advanced tracking data provider.
Football
Sponsorship & Marketing

The Major League Soccer expansion team in St. Louis has engaged in preliminary conversations with local brewing giant Anheuser-Busch InBev about a possible partnership
Football
Sponsorship & Marketing

Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by partnering with MLS teams Inter Miami CF, Los Angeles FC, Minnesota United and Nashville SC.
Football
Sponsorship & Marketing

Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.
Soccer

In the latest interactive data report SportBusiness Sponsorship analyses the sponsorship landscape in Major League Soccer (MLS)
Soccer

Central and club shirt deals in Major League Soccer.
Football
Fan Engagement

Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year
Football
Sponsorship & Marketing

LAFC has become the first Major League Soccer team to sign a sleeve sponsor after signing a multi-year partnership with retail brand Target
Football
Sponsorship & Marketing

Major League Soccer has signed a multi-year partnership with BodyArmor, which will become the league's official sports drink partner from next year
American Football

The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
Football

Major League Soccer has expanded its partnership with Audi of America by launching a new youth academy support programme called "Audi Goals Drive Progress
Football

Major League Soccer has announced that Captain Morgan will become the league’s official spiced rum and exclusive spirits partner through 2022.
Football

Major League Soccer has altered its commercial guidelines to allow its clubs to secure jersey and stadium naming-rights sponsorships with sports betting and liquor companies