Major League Soccer (MLS)
Data Snapshot: US Domestic Soccer 2022
The National Women’s Soccer League (NWSL) has increased its number of sponsors from eight at the time of last year’s edition of this snapshot to 11 this year. Its portfolio valuation now sits at an estimated average annual value of $17.5m (€17.1m) across the 11 agreements.
MLS, Avant partner to create team-branded credit cards
Major League Soccer has secured a multiyear agreement with Chicago, Illinois-based financial technology company Avant, which has secured the license to create MLS-themed credit cards for 21 clubs
MLS signs up IHG Hotels & Resorts as latest sponsor
Major League Soccer (MLS) has added IHG Hotels & Resorts to its sponsorship portfolio
MLS strikes multi-year Caterpillar partnership
Major League Soccer has secured a multi-year partnership with construction equipment manufacturer Caterpillar Inc
MLS’s DoorDash deal points to increased sponsor involvement in MLS Next
Major League Soccer's (MLS) March signing of DoorDash to its sponsorship portfolio was the result of long-term interest in the online food delivery category dating back to before the pandemic
Socios.com gains major MLS presence with 26 team partnerships
Blockchain fan token platform signs another set of club-level deals
MLS, DoorDash secure multi-year youth-focused partnership
Major League Soccer has secured a multi-year partnership with online food delivery service DoorDash, which has been designated the official on-demand delivery platform of MLS, youth development program…
MLS, Continental Tire extend long-running partnership
Major League Soccer and German multinational tire manufacturer Continental Tire have renewed their long-standing partnership which dates back to 2010
Stadium in a Box #CheerFromHome – Heineken & MLS
For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.
Data Snapshot: Major League Soccer 2021
After a disrupted 2020 season, Major League Soccer stands mid-way through the 2021 campaign, its 25th year, with a sponsorship portfolio comprised of 20 brands and worth between $182m (€150m) and $216.5m on an annual basis.
AT&T 5G unveiled as presenting sponsor of 2021 MLS All-Star Skills Challenge
The 2021 MLS All-Star Skills Challenge, a key event of the Major League Soccer All-Star Game festivities, has secured AT&T 5G as its presenting sponsor, as well as three other commercial partners.
MLS brings in University of South Carolina as new official education partner
Major League Soccer has announced a multiyear partnership with the University of South Carolina, which has been designated an official education partner of MLS
MLS, Procter & Gamble strike multifaceted partnership
Major League Soccer has announced a multiyear, multifaceted partnership with American multinational consumer goods corporation Procter & Gamble ahead of its 26th season
St. Louis City SC names Purina founding partner, kit sponsor
Deal ties together pair of St. Louis-based, female-led entities
MLS, Kellogg’s agree to multiyear partnership extension
Major League Soccer and food manufacturing giant Kellogg’s have announced a multiyear partnership extension which designates portfolio brands Cheez-It and Pringles as the league’s official snacks, and E…
Vela, Hernandez head MLS top-selling jersey list
Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
MLS, JLab Audio seal multiyear partnership extension
Major League Soccer and JLab Audio have announced a multiyear partnership extension which designates the wireless audio company as the official audio and microphone partner of the league
Data Snapshot: Major League Soccer 2020
Major League Soccer’s commercial portfolio was worth between $195m (€173m) and $228m in 2020, across 22 deals.