Major League Baseball (MLB)

The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.

Paints and coatings manufacturer Valspar Stain has signed up as the presenting sponsor of Major League Baseball’s Players’ Weekend, which is scheduled for August 24-26.

The Miami Marlins Major League Baseball franchise has agreed a partnership with holiday ownership company Bluegreen Vacations

Major League Baseball and the NBA basketball league have opened talks over the sale of their stakes in daily fantasy sports companies DraftKings and FanDuel, respectively, but have maintained they are committed to their commercial partnerships with the firms.

US sportswear manufacturer Under Armour’s partnership with North America’s Major League Baseball will now begin in 2020 as originally planned, instead of 2019.

Major League Baseball has extended and expanded its wide-ranging partnership with YouTube TV, the cable-free live television service of video-sharing company YouTube.

Major League Baseball has entered into a multi-year partnership with business communications company Mitel in a move designed to enhance the technology offering at ballparks.

North America’s Major League Baseball has agreed a sponsorship deal with soft drinks brand Snapple.

North America’s Major League Baseball has agreed a multi-year sponsorship deal with haircare specialist Regis Corporation.

Major League Baseball has continued its recent sponsorship drive by partnering with private office supplier W.B. Mason.

Major League Baseball has entered into a wide-ranging partnership with YouTube, through which the video-sharing platform’s YouTube TV service will be the presenting sponsor of this year’s World Series.

Korean conglomerate Doosan has agreed a multi-year partnership with Major League Baseball, through which it will become the first brand to be a presenting sponsor of the American League Divisional Series.

North America’s Major League Baseball has entered into a multi-year partnership with outdoor and camping products retail store chain Camping World.

Major League Baseball has entered into a partnership with soft drinks giant Coca-Cola, bringing to an end the North American league’s relationship with rival company PepsiCo.

US sportswear brand Under Armour has today (Monday) secured its first-ever uniform deal with a professional league under a 10-year partnership with Major League Baseball that will include sports merchandise firm Fanatics.

US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.