Major League Baseball (MLB)
Hyperice continues rapid expansion with MLB partnership
Major League Baseball has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery technology partner.
Take Me Out & #BudLightHomers – Bud Light & MLB
Bud Light launched a campaign heralding the start of the MLB’s Covid-19-truncated season based around a reworking of the classic song ‘Take Me Out to The Ball Game’.
Round-Up: ATP Cup talks continue, English football schedule unveiled, FanCode gets MLB rights, and more
Tennis Australia is keen on hosting the second edition of the ATP Cup next year in Perth, Brisbane and Sydney, and is in talks with the Association of Tennis Professionals about doing so
Not All Heroes Wear Capes – Bud Light & MLB
When a fan watching the 2019 World Series chose to be struck by a baseball rather than spill his beers, Bud Light sprang into action with a quick turnaround activation spanning online, offline and traditional paid advertising.
Detroit Tigers become first MLB team to partner with a sportsbook
The Detroit Tigers have become the first Major League Baseball team to land a partnership with a sportsbook after securing a multiyear agreement with PointsBet
MLB to lose Coca-Cola sponsorship deal
Major League Baseball will be without a sponsor in the soft drinks category after multinational giant Coca-Cola opted not to renew its national-level deal with the league
Project 42 – Budweiser & MLB
Budweiser activated at the start of the 2019 MLB season with an inspirational, multi-platform tribute to Jackie Robinson.
Major League Baseball signs Woodbridge as its official wine partner
Major League Baseball has signed a multi-year partnership with Woodbridge by Robert Mondavi Wines, which has been designated the official wine of MLB.
Major League Baseball names Google its official cloud partner
Major League Baseball has announced a multiyear deal with technology giant Google, in which Google Cloud will become the league's official cloud and cloud data and analytics partner.
Data Snapshot: MLB 2019
Central and venue naming rights deals in Major League Baseball.
NBA teams and players outstrip NFL in global sponsorship power – survey
The NBA’s Golden State Warriors top the list of the US sports teams which wield the greatest sponsorship clout outside North America, according to a study by specialist analytics company DataPowa.
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
Seattle Mariners sign 25-year naming-rights deal with T-Mobile
The Seattle Mariners will play at T-Mobile Park from next year after signing a new 25-year naming-rights deal. According to Forbes, the partnership with the telecommunications firm is worth $87.5m (€77m).
MLB puts integrity at heart of sports-betting partnership with MGM
Major League Baseball has followed in the footsteps of the NBA and NHL by announcing an official sports-betting partnership with MGM Resorts International
Mitel clinches historic deal as title sponsor of MLB London Series
Canadian tech firm Mitel has signed a historic deal as title sponsor of MLB’s first ever London Series.
MLB teams up with Google Assistant for League Championship Series
Major League Baseball has signed a multi-platform brand and content partnership with Google, which will include the Google Assistant serving as presenting sponsor of the 2018 American and National League…
Doosan adds NLDS sponsorship to MLB deal
Korean conglomerate Doosan, an official partner of North America’s Major League Baseball, has been unveiled as the presenting sponsor of the 2018 National League Division Series.
All upside for NFL from ‘win-win’ Nike-Fanatics deal
The NFL will get a healthy increase in combined sponsorship and licensed merchandise revenue from its three-way agreement with sporting goods brand Nike and the online sports retailer Fanatics, industry experts have told Sports Sponsorship Insider.