Major League Baseball (MLB)
M&M’s sweeten the deal for New York Mets
Mars-owned chocolate brand M&M’s has entered into a partnership with Major League Baseball franchise the New York Mets.
All-Star Game the focus as MLB extends MasterCard partnership
Global payment services company MasterCard has renewed its partnership with North America’s Major League Baseball.
Papa John’s doubles up on major league platforms
Pizza restaurant chain Papa John’s now has central deals with two of the four major US leagues after replacing rivals Domino’s in Major League Baseball. The brand also has a multi-year deal in place with the National Football League under an agreement that was renewed in 2013.
Yankees put best foot forward with new partnership
Shoe insole provider OrthoLite has secured a partnership with North American Major League Baseball franchise the New York Yankees.
Padres bank financial technology partner
US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.
Angels get comfortable with new furniture partner
North American Major League Baseball franchise the Los Angeles Angels has entered into a partnership with local furniture retailer Jerome’s Furniture.
Cubs refresh with extended Pepsi partnership
Soft drinks and snack food producer PepsiCo has extended its partnership with North American Major League Baseball franchise the Chicago Cubs.
Delta makes fresh connection with New York MLB franchises
Delta Air Lines has opted to extend its partnerships with MLB baseball franchises the New York Yankees and New York Mets.
Chicago Cubs expand Toyota deal
Japanese automotive giant Toyota has opted to expand its partnership with North American Major League Baseball franchise the Chicago Cubs.
DraftKings boosts MLB presence with series of new deals
Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.
Sunrun strikes Yankees deal
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
Maytag cleans up with MLB tie-in
Major League Baseball has sealed a commercial partnership with home appliances manufacturer Maytag.
Gas South powers on with Atlanta Braves
Major League Baseball team Atlanta Braves has extended its partnership with local energy provider Gas South.
T-Mobile takes on MLB All-Star Game rights
Telecommunications company T-Mobile USA has expanded its partnership with Major League Baseball to become the first-ever presenting sponsor of the MLB All-Star Game.
P&G brands step up to the plate for Home Run Derby
Major League Baseball has agreed terms for personal care brands Gillette and Head & Shoulders to sponsor its 2015 Home Run Derby.
Miller Lite links up with MLB in Canada
Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.
The Hartford links up with Major League Baseball
The Hartford, a leading American insurance company, has become a sponsor of North America’s Major League Baseball (MLB).
Esurance signs up to merged MLB sponsor package
Major League Baseball’s restructuring of its commercial offering was key to securing its first insurance partner since 2012, experts said.