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Doosan sets first with MLB partnership

Korean conglomerate Doosan has agreed a multi-year partnership with Major League Baseball, through which it will become the first brand to be a presenting sponsor of the American League Divisional Series.

Doosan will serve as an official partner of MLB and will benefit from significant brand exposure across national broadcast and MLB-owned channels during the 2017 postseason and upcoming seasons. The agreement runs until the end of the 2020 campaign.

Doosan will receive complete marketing integration throughout the 2017 ALDS as part of its sponsorship of the series.

Doosan commercials and branding will start to be shown during 2017 Wild Card games across broadcast and digital platforms such as Fox, FS1, MLB Network and MLB.com. The two parties will also create custom features for MLB Network and league digital channels.

Select ALDS batting practice sessions and press conferences will also be made available to fans through social media platform Facebook.

Further brand exposure will be given to Doosan during marquee MLB events such as the All-Star Game, postseason and World Series in 2018, 2019 and 2020.

Rich Goldsbury, president of Doosan Bobcat in North America and Oceania, said: “We are the fastest growing infrastructure support business in the world and our partnership with a marquee property like MLB allows us to further grow our winning Doosan brand in the critical US market.”