Los Angeles Lakers
Sportfive brokers Lakers-DWS international deal, Hawks added to Socios portfolio
The National Basketball Association’s Los Angeles Lakers has named asset management company DWS as the team’s ‘Official Global Investment Sponsor’ and its second international partner.
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Lakers sign jersey deal with South Korean food company Bibigo
Sportfive helps iconic NBA franchise bring in its first global marketing partner
Lakers sign sports drink partnership with BioSteel
The National Basketball Association's Los Angeles Lakers have signed a multiyear sports drink partnership with BioSteel, bringing an end to the team's long-standing deal with Gatorade
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Hyperice brings in Lakers as first NBA team partner
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear partnership with the National Basketball Association's Los Angeles Lakers
Lakers sign up Sportfive to secure jersey patch sponsor
The National Basketball Association's Los Angeles Lakers have appointed sports marketing agency Sportfive to secure the team’s next jersey patch sponsor.
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
LeBron James, Lakers lead NBA jersey sales
The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
LA Lakers join Vegan trend with Beyond Meat
The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.
Lakers extend with Delta, call up Emrani
NBA basketball franchise the Los Angeles Lakers has agreed a long-term extension to its deal with Delta Air Lines, along with signing a new multi-season partnership with law firm Jacob Emrani