Lega Serie A

Esports
Sponsorship & Marketing

EA Sports needs to agree deals with just four further teams to control the video game licensing rights to all 20 clubs in the Italian top flight.
Football
Fan Engagement

Lega Serie A USA has hired American sports marketing firm Allied Sports as an official agency of record to support the league's North American office in New York in its efforts to expand commercially
Football
Sponsorship & Marketing

Serie A has agreed a five-year extension to its contract with the Interregional Sports Group (ISG) that sees the specialist agency deploy virtual advertising across all 380 matches in the Italian topflight.
Football
Sponsorship & Marketing

Serie A will have a new domestic title sponsor next season after the league announced a three-year agreement with the Italian energy company Eni.
Football
Sponsorship & Marketing

Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Football

Italy’s Ministry of Foreign Affairs and International Cooperation will use players from each of Serie A’s 20 clubs to promote Italian-made products in a series of TV and digital media adverts as part of its sponsorship deal with the Italian top-flight.
Football
Sponsorship & Marketing

AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Football
Sponsorship & Marketing

Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Football
Finance & Law

Lega Serie A, governing body of the top division of Italian club football, is seeking an advisor to aid its search for an investor in its media business, while a sponsorship deal using the league to promote…
Football
Sponsorship & Marketing

Lega Serie A, the organising body of the top division of Italian club football, has renewed its sponsorship agreement with Toyota-owned Kinto Italia, which serves as its official mobility provider
Football
Fan Engagement

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Footballl
Sponsorship & Marketing

Initial idea behind deal would have seen Puma combine Serie A ball supply rights with FIGC kit deal Puma keen to make strides in football segment of sports equipment market in Italy
Football
Fan Engagement

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Football
Sponsorship & Marketing

Frecciarossa, the main brand of Italian train operator Trenitalia, has renewed an agreement for naming rights to the Coppa Italia club football competition
Football
Sponsorship & Marketing

Lega Serie A has added to its sponsorship portfolio with online sales and auction platform eBay
Football
Sponsorship & Marketing

Italian football’s Lega Serie A has signed up sportswear brand Puma to its sponsorship portfolio in a deal that will begin from the start of the 2022-23 season.
Football
Sponsorship & Marketing

The recent move by the Italian government to become Lega Serie A’s Main International Partner - a designation open since an inventory reshuffle ahead of the 2021-22 season – has delivered a sizeable sev…
Esports
Sponsorship & Marketing

Italy’s Lega Serie A has signed a renewed deal with snack bar brand Be-Kind which covers sponsorship of its esports league.