Leeds United FC

Fulham FC’s decision to exercise a break clause in its front-of-shirt sponsorship deal with W88 paved the way for Burnley FC to agree its own main shirt sponsorship deal with the ubiquitous betting brand.

Latin American specialist agency Samba International created a tripartite campaign for Premier League club Leeds United FC, kit supplier Adidas and betting partner 433 based around celebrating the ‘Dia De Muertos'

Chris Beadle has left the CSM Sport & Entertainment agency to join Premier League club Leeds United as director of partnership sales

English Premier League club Leeds United has agreed a two-season extension to its sponsorship deal with Chinese consumer electronics manufacturer Hisense

In September 2021 EA Sports and Leeds United FC leveraged their gaming partnership through authentic and relevant content running across club and gaming company platforms. Focusing on FIFA 21’s ratings reveal through video and featuring a fictional ratings group of Leeds stars which championed the tie-up and provided a unique point of difference between Leeds and EA’s other partner clubs.

US mobile e-commerce company Wish has rekindled its association with Leeds United by signing on as the English Premier League football club’s sleeve sponsor for the 2022-23 season.

Leeds United has expanded its sponsorship agreement with luxury personal care and household cleaning brand Astonish

Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia