Liga de Fútbol Profesional (LFP)

Chinese mobile phone manufacturer ZTE this month followed its national rivals into European football signing an 18-month agreement with Spanish LaLiga club Sevilla.

Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.

Food producer Danone has signed a deal with LaLiga, which operates the top two divisions of Spanish football.

LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.

Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.

LaLiga, the brand name for the top two divisions of Spanish football, has agreed new sponsorship deals with Worten and Samsung.

Automotive company Mazda has signed a commercial partnership with LaLiga, the top division of Spanish football.

Sports betting company Sportium has agreed a two-year extension to its sponsorship deal with LaLiga, the new brand name of the Spanish Football League (LFP).

The Spanish Football League (LFP) has expanded its partnerships with Chinese football accessories company Sockatyes and computer game company Konami.

Spanish Liga football club Atlético Madrid has agreed a sponsorship deal with the organisers of the 2015 European Games in Baku, Azerbaijan.

The Spanish Football League (LFP) has agreed an extension to its sponsorship deal with Chinese telecommunications firm Huawei.

Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.

Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.

Spanish Liga champion Atletico Madrid has entered into an innovative two-year partnership with Chinese football accessories company Sockatyes.

Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.

Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.