LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.
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The value of the title sponsorship of Serie B, the second tier football league in Italy, rebounded in its latest deal with betting company Eurobet, following a drop of more than 50 per cent in the last year of the previous agreement.
LaLiga has signed up insurance company Chubb to its sponsorship portfolio in a deal that makes Chubb a regional sponsor of the league in Latin America, focusing on the nine countries where Chubb operates…
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