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Danone teams up with LaLiga

Food producer Danone has signed a deal with LaLiga, which operates the top two divisions of Spanish football.

The agreement will run until the end of the 2015-16 season.

Danone will feature in LaLiga’s television, digital and print campaigns.

Danone was a commercial partner of the Spanish Basketball Federation for the sport’s 2014 World Cup in the country. The company started sponsoring Spanish sport in 1992 when it linked up with the summer Olympics in Barcelona.