La Liga
Clench Your Teeth – Dentix & Atlético Madrid
ZTE follows Huawei and Oppo into Spanish football
Chinese mobile phone manufacturer ZTE this month followed its national rivals into European football signing an 18-month agreement with Spanish LaLiga club Sevilla.
LaLiga targets 80-per-cent title rights fee increase
LaLiga, the organising body of the top two Spanish football leagues, is targeting a big increase in its deal to replace Spanish bank BBVA from the start of the 2016-17 season thanks to inventory it has acquired from centralising media rights.
European Football Sponsorship Report 2015-16
Values of main shirt sponsorship and kit supply deals for the 98 clubs in the Big Five European football leagues form the backbone of this report. It contains extensive analysis of this income, with charts and text looking at angles such as the biggest-spending industries, the spread of wealth between clubs, and more. Also includes: comprehensive listings of the sponsors for each club, in-depth case studies of sponsorship programmes of 10 clubs, and analysis of league central sponsorship programmes.
BBVA: Building on football and basketball
Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.
iFlyTek partners with Espanyol, signs Wu Lei as ambassador
Renault Sport and LaLiga strike innovative partnership
Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.
LaLiga heads to the dentists with new partner
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with dental care firm Vitaldent.
LaLiga teams up with El Corte Inglés
LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with department store group El Corte Inglés.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.