Liga de Fútbol Profesional (LFP)

Football

LaLiga has made Chinese mineral water brand NongFu Spring its official drinking water partner in China. SportBusiness understands the contract will run until the end of the 2021-22 LaLiga season
Football

LaLiga, the organising body of the top two divisions of Spanish club football, has sought to embrace the winter sports market by agreeing a partnership with ski resort organisation, Grupo Aramón.
Football

Chinese fast fashion brand Heilan Home announced on its Weibo page yesterday that it had signed a deal with Espanyol football player Wu Lei
Cricket

LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank
Football
Healthcare

Atléti and its official dental services provider promoted their partnership in 2017-18 with ‘Clench Your Teeth’.
Football

LaLiga has signed up soft drink Pepsi as its Official Sponsor in Guatemala in an agreement that runs until the end of the 2021-22 Spanish football season
Football

Chinese technology company iFlyTek has agreed to sponsor LaLiga's RCD Espanyol, as well as make Chinese national team player Wu Lei an official ambassador
Football
Banking

Spanish LaLiga football club Barcelona has entered into a regional partnership with UAE-based financial services company National Bank of Ras Al Khaimah (Rakbank)
Football
Sports Authority

Formula One motor-racing team Renault has entered into a wide-ranging partnership with LaLiga, the organising body of the top two divisions of Spanish club football.

Football
Healthcare Equip. & Supplies

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with dental care firm Vitaldent.

Football
Retail

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with department store group El Corte Inglés.

Football
Telecoms

LaLiga, which operates the top two divisions of Spanish football, has entered into a partnership with Sudanese telecommunications company Zain.

Football
Betting

LaLiga, which operates the top two divisions of Spanish football, has renewed its partnership with sports-betting company Sportium.
Football
Betting

African online sports betting company SportPesa has agreed a regional partnership with LaLiga, which operates the top two divisions of Spanish football.
Football
Beer

LaLiga, which operates the top two divisions of Spanish football, has renewed its partnership with beer brand Mahou Cinco Estrellas.
Football
Soft Drinks

LaLiga, the organising body of club football in Spain, has entered into a partnership with South African soft drinks and sports beverages manufacturer Kingsley.

Football
Wine

LaLiga, the organising body of club football in Spain, has entered into a partnership with the Hacienda y Viñedos Marques del Atrio winery.

Football

LaLiga, the organising body of club football in Spain, has confirmed that banking group Santander will become the new title sponsor of its top two divisions.