IBM
UFC takes AI plunge with global IBM deal
The Ultimate Fighting Championship has sold its first sponsorship package in the artificial intelligence category, a multi-year deal with technology and IT consulting firm IBM
Ferrari enlists IBM for tech, data services
Formula 1's Scuderia Ferrari is seeking to better connect with younger fans after signing a multi-year sponsorship with IBM.
IBM powers US Open AI commentary and analysis
The United States Tennis Association has announced digital fan features appearing on USOpen.org and the US Open app through its partnership with sponsor IBM, including artificial intelligence (AI) generated commentary.
‘At Wimbledon, our tech capabilities become accessible’ | Kevin Farrar, IBM
Kevin Farrar said the sponsorship's longevity represents its success and showcasing technology is at its heart.
IBM and USTA sign five-year renewal
IBM and the United States Tennis Association have announced a five-year renewal of their already 30-year partnership.
Through IBM, the USTA created the USOpen
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
Enabling the 2020 Virtual Open – IBM & the US Tennis Association
After the pandemic forced the 2020 US Open to take place behind closed doors, USTA partner IBM conceived, created and executed a consumer and business-to-business virtual tournament experience in just three months.
Professional Fighters League strikes data deal with IBM
The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts
The Greatest Championships – IBM & the AELTC
Technology partner IBM helped the AELTC deliver a digital experience to help Wimbledon fans bereft at the Covid-enforced cancellation of the 2020 tournament.
IBM makes esports entry with Overwatch League
Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Raise Their Game – IBM & Leatherhead FC
In the 2019-20 season, IBM’s ‘Raise Their Game’ partnership with semi-pro Leatherhead FC sought to demonstrate that its Watson AI technology could improve any team’s performance.
IBM extends backing of RFU
England’s Rugby Football Union has signed a new four-year agreement with IT services company IBM.