French Football League (LFP)
France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.
Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
French online betting operator Betclic has signed a three-year sponsorship deal with France’s Professional Football League (LFP).
Indian specialist tyre company BKT will pay the Ligue de Football Professionnel between €2m ($2.2m) and €2.5m
The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo. The French service is said to be the first carpool platform entirely dedicated to sporting events
Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league