French Football League (LFP)

Football

Ligue de Football Professionnel (LFP), organising body of the top two divisions of the French game, has agreed a three-season deal making McDonald’s the new title sponsor of Ligue 1, with the contract reportedly nearly doubling in value.
Football

Virtual advertising will be available in Ligue 1 from the start of the 2023-24 season after the LFP Media division of France’s Professional Football League (LFP) signed an agreement with ISG, the specialist v…
Football

France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.
Football

France's Professional Football League (LFP) has engaged the rEvolution agency to aid its efforts to expand Ligue 1’s presence in the US market.
Football

French real estate company Capifrance has made its first move into the sports sponsorship market by agreeing a deal with the Ligue de Football Professionnel (LFP)
Football

France's Professional Football League (LFP) has announced a new sponsorship with Swiss watchmaker Oris
Football

France’s Professional Football League (LFP) has renewed its Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023-24 season.
Football

Mondelēz International-owned chewing gum brand Hollywood has signed as a lower-tier sponsor of the French Professional Football League (LFP).
Football

France’s Ligue de Football Professionnel (LFP) this month struck only the second betting deal in its history, a three-year agreement with Betclic that will run from 2020-21 to 2022-23.
Football

French online betting operator Betclic has signed a three-year sponsorship deal with France’s Professional Football League (LFP).
Football

Indian specialist tyre company BKT will pay the Ligue de Football Professionnel between €2m ($2.2m) and €2.5m
Football

The French Football League (LFP) has agreed a partnership with ridesharing platform StadiumGo. The French service is said to be the first carpool platform entirely dedicated to sporting events
Esports

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league