Formula 1

Formula 1
Sponsorship & Marketing

Formula 1 has signed up online gambling operator 188Bet as its Official Asia Sponsor. The agreement will begin with the upcoming 2020 F1 season and run until the conclusion of the 2024 campaign
Motorsport
Sponsorship & Marketing

Expo 2020 Dubai has agreed a sponsorship deal with the Formula One motor-racing championship
Motorsport
Events

VinFast, Vietnam’s largest car manufacturer, has agreed a deal to title sponsor the country’s new race on the Formula One calendar.
Motorsport

Dutch brewing company Heineken has been announced as the title sponsor of Formula One’s returning Dutch Grand Prix.
Football

UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Esports

The Formula One motor-racing championship has extended deals with the organisers and sponsors of its esports series, which will see prize money more than double this year amid expansion plans
Motorsport

Lubricants manufacturer Liqui Moly has agreed a deal to sponsor a group of Formula One races as it furthers its efforts to expand in markets outside of home nation Germany
Motorsport

Tobacco giant Philip Morris International is bracing itself for trouble Down Under, after the Australian government launched several investigations into the legality of its new Ferrari-Mission Winnow branding
Motorsport

Formula One has struck a “cash, consultancy and supply” deal with Cyber Security 1 AB to protect the motorsports series from potential cyber threats.
Motorsport

Formula One owners Liberty Media have valued the property to gauge the progress of its investment, but not for sale purposes, an industry source has told SportBusiness Sponsorship
Motorsport

SportBusiness Sponsorship understands there was a small increase in the value of Pirelli’s renewed deal as Formula One’s sole tyre supplier, signed last month.
Motorsport

Italian tyre brand Pirelli has renewed as the sole Global Tyre Partner of the Formula One World Championship
Motorsport

Swiss watchmaker Rolex has renewed its title sponsorship of the Australian leg of the Formula One motor-racing series
Motorsport

Formula One has extended its podium sponsorship with Champagne Carbon, one of the world’s most expensive champagnes.
Motorsport

British energy drink brand Rich Energy has inked a new multi-year deal as Title Sponsor of the Haas Formula One Team
Motorsport

Formula One has overturned a near 40-year ban on gambling partnerships, as new owners Liberty Media open a potential goldmine in untapped revenue.