Fiba

Chinese car brand Venucia and energy drinks brand Hi-Tiger have agreed deals to partner with this year’s Fiba Basketball World Cup in China.

The International Basketball Federation (Fiba) has agreed a new multi-year partnership with Chinese sports flooring manufacturer Enlio for its 3x3 discipline

Shanghai-based financial services company Madai Wealth has agreed to sponsor the 2019 Basketball World Cup, which is being hosted by China

The world of sport is continuing to pay tribute to the International Basketball Federation (Fiba) secretary general, International Olympic Committee member and Global Association of International Sports …

The International Basketball Federation (Fiba) has today (Thursday) signed a global partnership with Chinese consumer electronics company TCL.

The International Basketball Federation (Fiba) has extended its partnership with sports surfaces supplier Connor Sports.

Chinese e-commerce giant Alibaba wants to build more partnerships and collaborations with international sports federations and leagues as it pursues multiple sporting goals around economic and social development…

Sports equipment company Schelde Sports has extended its official supplier deal with the International Basketball Federation (Fiba).

US sporting goods manufacturer Nike last month became the fifth Global Partner of the International Basketball Federation (Fiba). As part of the deal, Nike also becomes Fiba’s exclusive partner in the sports apparel and sports shoe product categories and the Title Partner of Fiba’s World Ranking.

Sports flooring manufacturer Junckers has agreed a deal with the International Basketball Federation (Fiba) to sponsor the EuroBasket 2017 national team tournament.

The International Basketball Federation (Fiba) has strengthened its relationship with Tencent by agreeing a nine-year global sponsorship deal with the Chinese internet company.

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle-on-cycle growth, through to 2031.

The International Basketball Federation (Fiba) expects to at least double its sponsorship revenues in the first cycle of its recently-revamped sponsorship structure for national team matches, and to enjoy substantial cycle on-cycle growth, through to 2031.

Fiba, world basketball's governing body, expects its Global Partner programme for the next cycle to bring in increased revenue, following its deal with the Chinese state-owned conglomerate Beijing Enterprises.

The International Basketball Federation (Fiba) has signed Chinese conglomerate Beijing Enterprises Group as its first international partner under the governing body’s new competition system.

Community-driven hospitality company Airbnb has expanded its portfolio of commercial sports deals by entering into a partnership with the International Basketball Federation (Fiba).