European Sponsorship Association (ESA)

Latest Features

SPORTS GOVERNING bodies must step up to the plate to help partner brands on their digital campaigns or risk seeing the social media revolution backfire on them

The European Sponsorship Association has paid tribute to the well-respected sponsorship industry veteran Toby Hester, who has died at the age of 57

The European Sponsorship Association, the membership body that works to inspire better marketing across rights holders, brands and agencies, has created a strategic junior board that will work alongside the main board in an effort to provide insight, and deliver strategic direction, from a different perspective.

Ten national sponsorship award-winners from across Europe have been nominated for the prestigious ESA Best of Europe 2014 prize at the 2014 ESA Excellence Awards to be decided this Thursday.

Heineken, Johnnie Walker, McDonald’s and Standard Life Investments are the shortlisted brands in the Multinational category for the 2014 ESA Excellence Awards to be decided this month.