Dentsu
Honda to provide electric vehicles for Tokyo 2025
World Athletics has added a further Japanese brand to its sponsorship portfolio, agreeing a deal with Honda Motor Corp that will see the company supply electric vehicles at the 2025 World Athletics Championships in Tokyo.
Dentsu adds another Japanese sponsor to World Athletics roster in Sony
World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
Blockchain payment system added into World Aquatics’ sponsorship mix
World Aquatics has unveiled UPCX, a developer of blockchain payment systems, as a sponsor ahead of next month’s World Aquatics Championships in Doha.
Tokyo 2020 official, Aoki executives ‘arrested on suspicion of bribery’
Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
Entourage S&E to assist Dentsu in global event sponsorship sales
Sponsorship and talent management agency Entourage Sport & Entertainment has agreed a deal with Dentsu to handle commercial rights attached to the Japanese marketing giant’s global inventory of events.
Dentsu strengthens position in gaming space with launch of Dentsu Gaming
Japan-based marketing group Dentsu has created an agency sub-brand Dentsu Gaming to help better serve brands targeting sponsorship and engagement opportunities within the gaming space
AFC retains Credit Saison as global partner for 2021-24 cycle
The Asian Football Confederation (AFC) has renewed its sponsorship deal with Japanese financial services group Credit Saison for the 2021 to 2024 rights cycle
Dentsu retains AFC commercial rights sales role in Japan
The Dentsu agency has extended its long-running commercial rights relationship in Japan with the Asian Football Confederation to cover the 2021-24 cycle
Aegis dropped from Dentsu Aegis Network in rebranding
Dentsu Aegis Network, the multinational media and digital marketing communications company, is to rebrand as Dentsu International Limited
Dentsu forms strategic partnership with esports group
Dentsu is increasing its esports footprint by establishing a strategic partnership with the Singapore-based Global Esports Federation to promote the development of esports
Dentsu warns on looming Covid-19 hit
Japanese marketing giant Dentsu Group has withdrawn its earnings guidance for 2020 and is looking to make a 7-per-cent cut in global costs this year, as Covid-19 starts to affect its financial results
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Dentsu and Sportswork engaged to aid SEA Games sponsorship drive
The Dentsu Sports Asia division of Japan-based advertising and public relations firm Dentsu, and sports advisory company Sportswork Group, have signed on as the sponsorship agencies for the 2017 edition of multi-sport event the Southeast Asian Games, which will be staged in Kuala Lumpur, Malaysia.
IPC brings Dentsu on board for Tokyo 2020
The International Paralympic Committee has appointed Japan-based advertising and public relations company Dentsu to lead its sponsorship strategy in the build-up to the Tokyo 2020 Paralympic Games.
Tokyo 2020 brings in Dentsu to head marketing drive
The organising committee for the Tokyo 2020 Olympic and Paralympic Games has appointed Dentsu as its official marketing agency.