Concacaf
Toyota to sponsor Gold Cup
Japanese automotive manufacturer Toyota has agreed a deal to sponsor this year’s Gold Cup national team football tournament, which is organised by the Confederation of North, Central America and Caribbean Association Football (Concacaf).
BodyArmor enters football market with Gold Cup deal
Sports drinks brand BodyArmor has entered into a partnership with the Confederation of North, Central America and Caribbean Association Football (Concacaf), through which it will sponsor the body’s upcoming Gold Cup national team tournament.
Allstate partners with Concacaf, extends MLS, FMF deals
Soccer United Marketing to sell Concacaf sponsorship rights
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has signed up Soccer United Marketing to market the governing body’s worldwide sponsorship rights.
Copa values to be hit by lead-in time, not scandals
The sports marketing agency which wins the global sponsorship rights for next year’s Copa America Centenario - due to be awarded again later this month - will face a major challenge in securing the maximum value of the rights due to the tight timeframe. But some experts say that there will still be strong interest in the event from major brands.
Allstate hits the road with Gold Cup
US insurance provider Allstate has expanded its commercial agreement with the ongoing 2015 Gold Cup, the biennial national team showpiece of the Confederation of North, Central America and Caribbean Association Football.
Jarritos seals place at Concacaf Gold Cup
North American soft drinks brand Jarritos has secured a sponsorship deal for the Confederation of North, Central American and Caribbean Association Football (Concacaf) Gold Cup national team tournament.
Football rocked as agencies implicated in corruption charges
Executives from the Full Play, Torneos y Competencias and Traffic Sports agencies were accused today (Wednesday) of corruption in relation to the sale of marketing and media rights surrounding certain football matches and tournaments in the Americas.
Concacaf lands Delta as first-time Gold Cup partner
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has welcomed its second major sponsorship this week for the 2015 Gold Cup national team tournament after agreeing a deal with Delta Air Lines.
Sprint renews Concacaf Gold Cup sponsorship
Telecommunications company Sprint has extended its sponsorship of the Gold Cup, the biennial national team tournament operated by the Confederation of North, Central America and Caribbean Association Football (Concacaf).
Allstate: College football remains key platform
US insurance company Allstate is using college football as the main platform to communicate its key messages.
Maxxis gets to grips with Concacaf Champions League
The Confederation of North, Central America and Caribbean Association Football (Concacaf) has agreed a sponsorship deal with tyre manufacturer Maxxis for its Champions League club competition.
Scotiabank commits eight-figures to Concacaf
Canada-based bank Scotiabank has signed a multi-property deal, from 2015 to 2018, with Concacaf, the federation for football in North and Central America and the Caribbean.
Scotiabank seals major Concacaf partnership
Financial services company Scotiabank has struck an official partnership with Concacaf, the Confederation of North, Central America and Caribbean Football.
Traffic Sports seals long-term Concacaf renewal
The Confederation of North, Central America and Caribbean Association Football has renewed its commercial rights deal with the Traffic Sports agency through the 2021-22 season.
MoneyGram scores CONCACAF Champions League deal
The Confederation of North, Central America and Caribbean Association Football has reached a deal to make money transfer and payment services company MoneyGram a sponsor of its Champions League club competition.
Gold Cup revenue grows despite missed target
Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.