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MoneyGram scores CONCACAF Champions League deal

The Confederation of North, Central America and Caribbean Association Football has reached a deal to make money transfer and payment services company MoneyGram a sponsor of its Champions League club competition.

MoneyGram will have exclusivity in the money transfer category and benefit from the use of CONCACAF Champions League branding, promotional rights, activation in-stadium rights, televised signage, branding in official tournament media materials, hospitality and the naming rights to the Golden Boot award for the tournament’s top scorer.

The quarter-finals of the 2013-14 Champions League began this week, with the eight remaining teams battling for a place in the 2014 Fifa Club World Cup. The 2014-15 edition begins in August and will feature 24 clubs.

The terms of MoneyGram’s deal with CONCACAF were undisclosed.