Cisco
Global NFL deal allows Cisco to unite US and European assets
Rob McQueen, Cisco’s vice president, global sponsorship, explains why the company prefers tailored sponsorship packages that demonstrate the full scope of its capabilities and seeks product advocacy from its sports partners.
EXCLUSIVE: Cisco goes international with NFL sponsorship
Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands.
LA28 adds Cisco deal to sponsorship revenue pot
Cisco joins LA28's second tier of major sponsors as the organising committee continues to chip away at its $2.5bn sponsorship revenue goal.
IndyCar tops up Official Partner pool with Cisco
Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
USGA extends Cisco sponsorship
The United States Golf Association has announced a multi-year extension with Cisco as the official technology partner of the USGA and its championships
Cisco joins Fifa sponsorship roster for Women’s World Cup
Fifa is continuing to build out the 2023 Women's World Cup sponsorship portfolio, with Cisco the latest brand to come on board
The Connected Scarf – Cisco & Manchester City FC
Technology giant Cisco leveraged its tie-up with Premier League Champions Manchester City FC and City Football Group in summer 2022 to launch ‘The Connected Scarf
McLaren extends and expands Cisco deal in latest sponsorship move
McLaren Racing has signed an extension and expansion of its sponsorship deal with technology company Cisco, making the brand an Official Technology Partner of the McLaren Formula 1 team
NFL brings in Cisco as official technology partner
The National Football League has announced a multiyear partnership with US global technology company Cisco, which has been designated an official technology partner of the NFL.
Cisco signs as domestic sponsor of Paris 2024 in expanded role
The Paris 2024 organising committee for the Olympic and Paralympic Games has signed technology company Cisco as a second-tier domestic sponsor to provide secure connectivity infrastructure
The Match II – Cisco & Turner Sports
In May 2020, Cisco stepped in as a ‘content integration’ partner of ‘The Match: Champions for Charity’, the blockbuster live golf matchplay event featuring Tiger Woods, Phil Mickelson, Tom Brady, and Peyton Manning.
Blue Moon – Cisco & Man City
Launched to leverage the restart of the Uefa Champions League in 2020, Manchester City official technology partner Cisco rolled out a campaign promoting its Webex video conferencing brand.
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group