Chelsea
Whalefin ‘to terminate Chelsea sleeve sponsorship deal’
Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced
Shirt sponsor Three resumes Chelsea marketing activities
Telecoms operator Three has resumed the activation of its main shirt sponsorship deal with Chelsea after a three-month hiatus
WhaleFin announced as Chelsea sleeve sponsor in club’s first step into crypto
English Premier League club Chelsea has signed up cryptocurrency group Amber Group in a deal, agreed in January, that makes the WhaleFin brand the club’s new sleeve sponsor.
Ukrainian betting firm Parimatch to continue as Chelsea sponsor
Online betting platform Parimatch Tech is set to continue as a sponsor of Chelsea but will seek to limit its marketing activity with the Premier League club as it focuses on providing financial assistance…
MSC Cruises suspends Chelsea sponsorship
Italian cruise company MSC Cruises will temporarily deactivate its sponsorship of Chelsea FC in the wake of sanctions placed on the club’s Russian owner Roman Abramovich by the UK government.
Premier League disqualifies Abramovich, Hyundai suspends Chelsea deal
Chelsea owner Roman Abramovich has been hit with further sanctions after the Premier League disqualified him as a director of the club, while Korean automotive manufacturer Hyundai has become the latest…
Three suspends Chelsea deal following Abramovich sanctions, logo to be removed
UK-based telecoms operator Three has suspended its main shirt sponsorship deal with Chelsea following the UK government’s decision to place owner Roman Abramovich on a financial sanctions list of wealthy i…
Blue Always Delivers – Zapp & Chelsea FC
In the last week of November 2021, rapid grocery delivery firm Zapp leveraged its Chelsea partnership to support its first UK television commercial – a player skills challenge called ‘Blue Always Delivers’.
Chelsea extends Fifa video game sponsorship with Electronic Arts
Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series
Chelsea signs ‘Indian fan experience’ deal with travel operator DreamSetGo
English Premier League club Chelsea has made India-based sports travel and experience company DreamSetGo its first-ever ‘Official Indian Fan Experience Partner’.
Manchester United agrees Ecolab sponsorship focused on hygiene and sustainability
English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
Parimatch adds Chelsea to Premier League club sponsorships
Online betting platform Parimatch Tech has signed a three-year sponsorship agreement with English Premier League club Chelsea
Hasbro launches content-led campaign with Arsenal and Chelsea
Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Mondelēz adds Chelsea to club roster as Cadbury exits Premier League sponsorship
Food group Mondelēz International has signed a global sponsorship deal with Premier League club Chelsea in support of the Cadbury chocolate brand.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Yokohama quits lead role at Chelsea, replaced by telco Three
Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Chelsea’s commercial revenue growth buoyed by status among Europe’s elite
Premier League football club Chelsea reported a commercial revenue increase of 8.5 per cent for the 2018-19 season – compensating for falls in broadcast and matchday income over the period.