Chelsea
Hasbro launches content-led campaign with Arsenal and Chelsea
Toy brand Hasbro has launched a short-term content deal with Premier League football clubs Arsenal and Chelsea to promote a new model of its Nerf toy series called the Nerf Ultra One Blaster
Mondelēz adds Chelsea to club roster as Cadbury exits Premier League sponsorship
Food group Mondelēz International has signed a global sponsorship deal with Premier League club Chelsea in support of the Cadbury chocolate brand.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Yokohama quits lead role at Chelsea, replaced by telco Three
Premier League Chelsea’s shirt sponsor, Yokohama Tyres, will step down from the lead sponsorship role next season – with the telecommunications brand Three announced as the new shirt partner.
Chelsea’s commercial revenue growth buoyed by status among Europe’s elite
Premier League football club Chelsea reported a commercial revenue increase of 8.5 per cent for the 2018-19 season – compensating for falls in broadcast and matchday income over the period.
Duracell buys spots on Amazon Prime’s Premier League debut, cuts short-term Chelsea deal
Battery brand Duracell has agreed a media buy with Amazon Prime and short-term digital content deal with Premier League club Chelsea in a campaign devised to coincide with Amazon Prime Video’s Live Premier L…
Fiserv signs £1m-per-year Chelsea partnership deal
Financial services company Fiserv has signed as a new Official Partner of Premier League club Chelsea.
SportBusiness Sponsorship understands that deal is worth about £1m (€1.1m/$1.2m
Liverpool and Chelsea suspend 1XBet advertising
Premier League clubs Liverpool and Chelsea have suspended all advertising with Russian-owned betting operator 1XBet – a week after Tottenham Hotspur terminated its sponsorship with the brand.
Chelsea ‘in talks’ with new suitors as Yokohama deal enters final year
Premier League club Chelsea has reportedly opened talks with potential new main shirt sponsors as the incumbent Yokohama Rubber deliberates on whether to renew after this season
Spurs terminate 1XBet contract, Liverpool and Chelsea weigh options
Premier League club Tottenham Hotspur has ditched its betting partnership with Russian online betting brand 1XBet in a move that could be replicated by rivals Liverpool and Chelsea
1XBet suspended in UK following Sunday Times investigation
Russian gambling brand 1XBet has had its UK site suspended after a Sunday Times investigation exposed the brand for taking bets on children's sport