AT&T

AT&T has announced an expansion to its sponsorship deal with Red Bull Racing that for the first time includes branding on the team car.

Soccer United Marketing (SUM), the marketing arm of Major League Soccer, has announced a multi-year extension between telecoms group AT&T and Leagues Cup, the Mexican Football Federation (FMF) and MLS

US telecoms group AT&T is ending its sponsorship of the PGA Tour event, the Byron Nelson, at the end of the year, as reported by Golfweek

US telecoms group AT&T has extended its sponsorship agreement with the US Soccer Federation

Telecommunications company AT&T is to continue its sponsorship of the National Collegiate Athletic Association through the 2025 academic calendar, extending a relationship that dates back to 2001

The Chicago Bulls and telecoms partner AT&T teamed up with a leading NBA Twitter account called ‘NBA Paint’ to create a ‘fan-first’ series of social and physical assets amplified via Twitter throughout the 202…

US telco AT&T has signed as the first non-apparel partner to brand the jerseys of all teams in the Women’s National Basketball Association (WNBA).

US telco AT&T has signed as a founding partner of the ESL Mobile Open, the world’s first mobile-only esports league.

German carmaker BMW has signed a new partnership with US esports team Cloud9. Under the deal, BMW will become the team’s Official Automotive Partner.

US telco AT&T has agreed shirt sponsorship deals with Mexican Liga MX football teams Club América and Club Puebla.