Asian Football Confederation (AFC)
Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
AFC secures sponsorship value increase in renewal with Continental
The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires
Round-Up: Amazon’s India rights ambitions, Rugby World Cup draw made, Federer’s Australian Open in doubt, and more
Amazon is expected by some sports media rights industry experts to follow up its bid for New Zealand Cricket rights in India with bids for bigger properties such as the Indian Premier League
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
AFC issues RFP for match ball and apparel sponsors
The Asian Football Confederation has launched an invitation to tender process to secure sponsors and/or suppliers in the official match ball and apparel and accessories categories
Round-Up: Rossi bound for Malaysia, IPL’s 20,000 Covid-19 tests and more
Seven-times MotoGP champion Valentino Rossi has dismissed speculation he will be retiring from the sport at the end of the season, saying he is on the verge of signing a new deal with Malaysian-based team…
AFC and FMA to renegotiate global rights contract
The Asian Football Confederation and the Football Marketing Asia agency are to renegotiate the terms of their landmark, $2
Round-Up: IPL loses sponsor, Golf Australia and FFA appointments, CBA takes player image rights, and more
Indian retailer Future Group has pulled out of its sponsorship of the Indian Premier League. The company is suffering financial problems linked to Covid-19
Round-Up: IOC to discuss “frugal” Olympics, Pressure mounts on Thai broadcaster, Pakistan cricket’s sponsorship deal, and more
The International Olympic Committee will meet today to discuss ways of pushing ahead with plans for a "frugal" Tokyo Games next year
DDMC Fortis rebrands as Football Marketing Asia
DDMC Fortis, the agency with the exclusive mandate to market Asian Football Confederation commercial rights in the 2021-28 period, is rebranding as Football Marketing Asia (FMA)
Round-Up: Sochi F1 double header, Asian golf tour restart, Fifa floats transfer and salary caps, and more
Russian Grand Prix organisers Rosgonki said they are open to hosting back-to-back races in Sochi this season adding to the F1 calendar shortened due to the Covid-19 pandemic
AFC signs landmark marketing deal with DDMC Fortis
The signing of a new commercial rights agreement between the Asian Football Confederation and sports marketing agency DDMC Fortis has been described as the ‘most significant day in the history of the A…
Competition expected to drive AFC rights above $100m per year
Bids are due next week for global sponsorship rights to the club and national team competitions run by the Asian Football Confederation for the eight years from 2021 to 2028. The rights are being tendered together with the media rights but can be acquired separately.
AFC signs long-term Allianz partnership
The Asian Football Confederation has entered into a multi-year partnership with German financial services company Allianz.
AFC brokers partnership with UAE Exchange
Foreign exchange and payment solutions company UAE Exchange has entered into a partnership with the Asian Football Confederation.
Epson builds football portfolio around United and AFC
Printing and technology brand Epson sponsors two major football properties, including English Premier League giants Manchester United, that “provide the strategic and geographical coverage the brand requires from its portfolio”.