US fuel company Sunoco has reached a 10-year deal to become an official sponsor of the National Hot Rod Association motorsport series from 2015.
Activation of the sponsorship will include a comprehensive package of television spots, a digital presence, on-site visibility and NHRA-themed consumer and retail promotions.
The 10-year agreement makes Sunoco the official fuel of NHRA and the exclusive on-site gasoline and nitromethane supplier at all Drag Racing Series national events.
Sunoco gasoline will be the racing gasoline in the pro stock and pro stock motorcycle categories at national events and competition eliminator categories at both national and Drag Racing Series events.
The financial terms of the agreement were undisclosed.