The Swiss Ice Hockey Federation has signed up software company SAP Switzerland as an official partner.
The deal will run for the duration of the 2014-15 season.
Under the agreement, SAP Switzerland will receive branding exposure at national team games and will also provide data analysis and ice hockey statistics services for the federation.
The federation’s chief executive, Florian Kohler, said: “By linking up with the market leader, we will be able to develop new tools to offer fans and club managers additional features in statistical and analytical services.”