The Detroit Red Wings NHL ice hockey franchise has entered into a partnership with energy provider DTE Energy as part of an effort to support the North American league’s ‘Green Month’ initiative.
DTE Energy will provide carbon-free electricity at the Red Wings’ Little Caesars Arena for all five home games in March.
The arrangement begins with today’s (Thursday) game against the Vegas Golden Knights.
The first 5,000 fans to arrive at the game will receive a co-branded Red Wings and DTE Energy long-sleeve shirt. A series of in-game elements will also promote the NHL Green initiatives and encourage fans to get involved.
The NHL has dedicated March as its ‘Green Month’, where it will focus on environmental awareness and encourage its franchises to highlight the effort.
To offer further support to this initiative, DTE Energy will have an information booth on the Little Caesars Arena concourse during selected games this month, where customers can sign up for the firm’s MIGreenPower programme.
In addition, the Red Wings will continue to encourage teams in the local area to donate lightly-used hockey equipment, in conjunction with the NHL's ‘Recycle the Game’ initiative.