The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor

BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament

BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.

Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.

US sports drinks brand BodyArmor has agreed a new partnership with the National Collegiate Athletic Association, a deal made possible through shareholder Coca-Cola