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Sandwich chain signs up for US college basketball championship

US sandwich chain Jersey Mike’s Subs has agreed a deal with the Colonial Athletic Association to become the title sponsor of the US college sports organisation’s 2018 Men’s Basketball Championship.

Jersey Mike’s will receive branding inside the North Charleston Coliseum, which will host this year’s tournament from March 3-6.

The company will also benefit from brand integration into the association’s digital and social media platforms, covering championship games and related events.

Van Wagner Sports & Entertainment, the multimedia rights partner of the CAA, brokered the deal on behalf of the college sports organisation.