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Konami sticks to its Gunners, renews Pro Evo deal at Arsenal

Video game developer Konami has renewed its Official Football Video Game Partnership with Premier League club Arsenal for the 2018-19 season.

As part of the deal, Arsenal will license its image rights to Konami’s Pro Evolution Soccer 2019, so that gamers can play at the Emirates Stadium using true likenesses of Arsenal football players.

This season, Konami has created player and stadium replicas at Arsenal based on 3D scanning technology. For the first time, former players such as Robert Pires, Sol Campbell, Gilberto Silva, Emmanuel Petit and Frederik Ljungberg will be make cameo appearances in this year’s PES.

Arsenal supporters were given a taste of PES 2019 when Konami ran a large-scale promotion event before kick-off at the Arsenal v Real Madrid Legends match, held earlier this month at Emirates Stadium.

Konami joined Arsenal as Official Football Video Game Partner last season. It is a third-tier, global partner of Arsenal, alongside brands such as Betfair, MBNA and SportPesa.

This week, Konami also announced a new licensing and sponsorship deal with Argentinian club River Plate, where the PES logo will appear on the back of the jersey at the base of the player numbers.

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.